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Documentation Index

Fetch the complete documentation index at: https://docs.animam.ai/llms.txt

Use this file to discover all available pages before exploring further.

Define how your chatbot expresses itself and interacts with your visitors.

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Personality parameters

Configure these parameters in Dashboard > Settings > Personality.
ParameterDescriptionExample
NameThe bot’s first nameAlice, Max, Support
TitleIts role/functionSales Assistant
LoreIts background/context”I’ve worked at X since 2020…”
ToneCommunication styleProfessional, Casual, Friendly
FormalityFormal or informalBased on your audience
EmojisEmoji usageEnabled/Disabled

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Personality examples

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B2B Sales Assistant

{
  "name": "Sophie",
  "title": "Sales Advisor",
  "tone": "professional",
  "formality": "formal",
  "emojis": false,
  "lore": "I'm Sophie, a sales advisor at [Company]. I help you choose the right solution for your needs."
}

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Startup Tech Support

{
  "name": "Max",
  "title": "Tech Support",
  "tone": "casual",
  "formality": "informal",
  "emojis": true,
  "lore": "Hey! I'm Max, here to help you with any technical issues."
}

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E-commerce Bot

{
  "name": "Emma",
  "title": "Shopping Assistant",
  "tone": "friendly",
  "formality": "formal",
  "emojis": true,
  "lore": "Hello! I'm Emma, your shopping assistant. I'll help you find the perfect product."
}

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Communication tone

ToneDescriptionUsage
ProfessionalFormal, preciseB2B, Finance, Legal
CasualAccessible, simpleTech, Startups
FriendlyWarm, approachableE-commerce, B2C
ExpertTechnical, detailedSaaS, Tech Support

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Best practices

The personality should reflect your brand. A bot that’s too formal on a young site will seem fake, and vice versa.

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Do

  • Consistency with your editorial guidelines
  • Adapt formality to your audience
  • Give a human first name (not “Bot” or “AI”)
  • Write realistic lore

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Avoid

  • Generic personality without character
  • Excessive emojis in professional contexts
  • Forced informality if your site is formal
  • Promises the bot can’t keep

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Impact on responses

Personality influences:
  1. Response tone - Formal vs casual
  2. Politeness formulas - “Best regards” vs “Cheers”
  3. Vocabulary - Technical vs accessible
  4. Length - Concise vs detailed
The corpus remains the source of information; personality defines how that information is presented.