Define how your chatbot expresses itself and interacts with your visitors.
Personality parameters
Configure these parameters in Dashboard > Settings > Personality.
Personality examples
B2B Sales Assistant
Startup Tech Support
E-commerce Bot
Communication tone
Best practices
The personality should reflect your brand. A bot that’s too formal on a young site will seem fake, and vice versa.
- Consistency with your editorial guidelines
- Adapt formality to your audience
- Give a human first name (not “Bot” or “AI”)
- Write realistic lore
Avoid
- Generic personality without character
- Excessive emojis in professional contexts
- Forced informality if your site is formal
- Promises the bot can’t keep
Impact on responses
Personality influences:
- Response tone - Formal vs casual
- Politeness formulas - “Best regards” vs “Cheers”
- Vocabulary - Technical vs accessible
- Length - Concise vs detailed
The corpus remains the source of information; personality defines how that information is presented.