Define how your chatbot expresses itself and interacts with your visitors.
Personality parameters
Configure these parameters in Dashboard > Settings > Personality.
| Parameter | Description | Example |
|---|
| Name | The bot’s first name | Alice, Max, Support |
| Title | Its role/function | Sales Assistant |
| Lore | Its background/context | ”I’ve worked at X since 2020…” |
| Tone | Communication style | Professional, Casual, Friendly |
| Formality | Formal or informal | Based on your audience |
| Emojis | Emoji usage | Enabled/Disabled |
Personality examples
B2B Sales Assistant
{
"name": "Sophie",
"title": "Sales Advisor",
"tone": "professional",
"formality": "formal",
"emojis": false,
"lore": "I'm Sophie, a sales advisor at [Company]. I help you choose the right solution for your needs."
}
Startup Tech Support
{
"name": "Max",
"title": "Tech Support",
"tone": "casual",
"formality": "informal",
"emojis": true,
"lore": "Hey! I'm Max, here to help you with any technical issues."
}
E-commerce Bot
{
"name": "Emma",
"title": "Shopping Assistant",
"tone": "friendly",
"formality": "formal",
"emojis": true,
"lore": "Hello! I'm Emma, your shopping assistant. I'll help you find the perfect product."
}
Communication tone
| Tone | Description | Usage |
|---|
| Professional | Formal, precise | B2B, Finance, Legal |
| Casual | Accessible, simple | Tech, Startups |
| Friendly | Warm, approachable | E-commerce, B2C |
| Expert | Technical, detailed | SaaS, Tech Support |
Best practices
The personality should reflect your brand. A bot that’s too formal on a young site will seem fake, and vice versa.
- Consistency with your editorial guidelines
- Adapt formality to your audience
- Give a human first name (not “Bot” or “AI”)
- Write realistic lore
Avoid
- Generic personality without character
- Excessive emojis in professional contexts
- Forced informality if your site is formal
- Promises the bot can’t keep
Impact on responses
Personality influences:
- Response tone - Formal vs casual
- Politeness formulas - “Best regards” vs “Cheers”
- Vocabulary - Technical vs accessible
- Length - Concise vs detailed
The corpus remains the source of information; personality defines how that information is presented. 
