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Understanding the fundamental concepts of Animam.

Tenant

A tenant represents your Animam account. Each tenant has:
  • A unique slug (e.g., my-company)
  • A corpus (knowledge base)
  • Segments (contexts)
  • A configurable personality

Corpus

The corpus is your chatbot’s knowledge base. It’s the content it uses to answer questions. Each corpus entry has:
  • A title (for organization)
  • Content (the text the bot knows)
  • An optional segment (for context)
  • A priority (high-priority entries are preferred)
Write your corpus as if you were talking to a customer. The bot naturally adopts this tone.

Segments

Segments allow different contexts for different pages. Example:
  • Segment landing: general questions about your product
  • Segment pricing: questions about pricing
  • Segment support: technical questions

Personality

The personality defines how the bot expresses itself:

API Tokens

API tokens allow programmatic API access. Each token has scopes (permissions):
  • corpus:read / corpus:write
  • conversations:read
  • settings:read / settings:write
  • * (full access)
Tokens are only displayed once at creation. Store them securely.

Bridges

Bridges are how the agent acts on third-party systems without building a parallel data store. Instead of capturing leads, orders or subscriptions in an Animam-owned table, the agent calls the system the tenant already runs and lets it persist the data — so existing automations (Zapier, notification emails, CRM connectors) keep firing untouched. Today three bridges ship in the WordPress plugin: Bridges live inside the destination system — Animam never owns the data and the tenant can audit what the agent did inside WPForms entries, WooCommerce orders or MailPoet subscribers like any other action.

Connectors

Connectors authenticate the agent into outbound services so the chatbot can act on the tenant’s behalf. Today the platform ships connectors for Google Calendar (BOOK_MEETING + CHECK_AVAILABILITY) and Stripe (COLLECT_PAYMENT). Each connector auto-injects the tools it powers into the agent’s toolbelt — no manual configuration needed once OAuth or API keys are linked. The Stripe-powered COLLECT_PAYMENT tool is gated: included from the Pro plan, or as a €19/mo add-on on Builder.

Multi-tenant (Enterprise)

In Enterprise mode, you can create child tenants:
  • A parent dashboard to manage everything
  • Independent child chatbots
  • Complete white-label (no Animam mention)