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Adapt the widget’s appearance to your brand guidelines.

Primary color

The primary color applies to the button, bot messages, and interactive elements.
<script
  src="https://animam.ai/widget.js"
  data-tenant="your-slug"
  data-primary-color="#6366f1"
></script>

Examples

ColorCodeUsage
Indigo (default)#6366f1Tech, SaaS
Green#10b981Eco, Health
Blue#3b82f6Corporate
Red#ef4444Urgent, Promo
Orange#f97316E-commerce
Purple#8b5cf6Creative

Position

data-position="bottom-right"
PositionDescription
bottom-rightBottom right (default)
bottom-leftBottom left

Bot avatar

Configure the avatar in Dashboard > Settings > Appearance. Accepted formats:
  • PNG, JPG, SVG
  • Recommended size: 128x128px
  • Max weight: 500 KB

Welcome message

data-welcome-message="Hello! How can I help you?"
Or via the dashboard for finer control (different messages based on time, segment, etc.).

Advanced theming (Enterprise)

For Enterprise customers, complete CSS customization:
/* Exposed CSS variables */
:root {
  --animam-primary: #6366f1;
  --animam-primary-hover: #4f46e5;
  --animam-bg: #ffffff;
  --animam-text: #1f2937;
  --animam-border: #e5e7eb;
  --animam-radius: 12px;
  --animam-font: 'Inter', sans-serif;
}

Example: Dark mode

[data-theme="dark"] {
  --animam-bg: #1f2937;
  --animam-text: #f9fafb;
  --animam-border: #374151;
}

White Label (Enterprise)

Remove all Animam mentions:
  • Animam logo hidden
  • “Powered by” link removed
  • Custom domain possible
Contact us to enable white label.

Responsive

The widget adapts automatically:
ScreenBehavior
DesktopBubble in bottom right
TabletSame as desktop
MobileFull screen when open

Accessibility

The widget respects WCAG 2.1 standards:
  • Keyboard navigation (Tab, Enter, Escape)
  • ARIA labels
  • Sufficient contrast
  • Visible focus
Test your primary color with a contrast tool to ensure readability.