> ## Documentation Index
> Fetch the complete documentation index at: https://docs.animam.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Personality

> Configure the chatbot's tone and character

Define how your chatbot expresses itself and interacts with your visitors.

## Personality parameters

Configure these parameters in **Dashboard > Settings > Personality**.

| Parameter     | Description            | Example                          |
| ------------- | ---------------------- | -------------------------------- |
| **Name**      | The bot's first name   | Alice, Max, Support              |
| **Title**     | Its role/function      | Sales Assistant                  |
| **Lore**      | Its background/context | "I've worked at X since 2020..." |
| **Tone**      | Communication style    | Professional, Casual, Friendly   |
| **Formality** | Formal or informal     | Based on your audience           |
| **Emojis**    | Emoji usage            | Enabled/Disabled                 |

## Personality examples

### B2B Sales Assistant

```json theme={null}
{
  "name": "Sophie",
  "title": "Sales Advisor",
  "tone": "professional",
  "formality": "formal",
  "emojis": false,
  "lore": "I'm Sophie, a sales advisor at [Company]. I help you choose the right solution for your needs."
}
```

### Startup Tech Support

```json theme={null}
{
  "name": "Max",
  "title": "Tech Support",
  "tone": "casual",
  "formality": "informal",
  "emojis": true,
  "lore": "Hey! I'm Max, here to help you with any technical issues."
}
```

### E-commerce Bot

```json theme={null}
{
  "name": "Emma",
  "title": "Shopping Assistant",
  "tone": "friendly",
  "formality": "formal",
  "emojis": true,
  "lore": "Hello! I'm Emma, your shopping assistant. I'll help you find the perfect product."
}
```

## Communication tone

| Tone             | Description         | Usage               |
| ---------------- | ------------------- | ------------------- |
| **Professional** | Formal, precise     | B2B, Finance, Legal |
| **Casual**       | Accessible, simple  | Tech, Startups      |
| **Friendly**     | Warm, approachable  | E-commerce, B2C     |
| **Expert**       | Technical, detailed | SaaS, Tech Support  |

## Best practices

<Tip>
  The personality should reflect your brand. A bot that's too formal on a young site will seem fake, and vice versa.
</Tip>

### Do

* Consistency with your editorial guidelines
* Adapt formality to your audience
* Give a human first name (not "Bot" or "AI")
* Write realistic lore

### Avoid

* Generic personality without character
* Excessive emojis in professional contexts
* Forced informality if your site is formal
* Promises the bot can't keep

## Impact on responses

Personality influences:

1. **Response tone** - Formal vs casual
2. **Politeness formulas** - "Best regards" vs "Cheers"
3. **Vocabulary** - Technical vs accessible
4. **Length** - Concise vs detailed

The corpus remains the source of information; personality defines how that information is presented.